Sponsored challenges
An online challenge built around your product. Builders sign up, ship with your tool and show their work. You get users, feedback and content.
Hackyard for Business
Builders don'tclick ads.They build.
Hackyard puts your product in the hands of founders, engineers and designers through challenges, hackathons and programs they actually want to join.
- 5,000+
- builders registered for Hackyard Build 2026
- 300
- builders in person at IIT Guwahati
- 3
- YC F26 startups partnered with us
- 390+
- users for ByteAsk from one challenge
Trusted by
ByteAsk
Agent37
Adaption Labs
Render
The problem
Developer marketing is broken.
- Ads get ignored.
- Launch posts fade in a day.
- Swag doesn't make anyone a user.
Builders adopt tools by building with them. So that's what we make happen.
What we do
One network. Four ways in.
Hackathon partnerships
Your own prize track, founder session and judging slot at Hackyard events. Hundreds of builders spend 24 hours building on your stack.
Hacker houses
We run hacker houses where builders live and ship together for weeks. Partner with a house and your product becomes part of how they build.
Hiring and content
Meet builders you've already watched ship. Get featured on the Hackyard podcast and in case studies our network reads.
How it works
From call to results in weeks, not quarters.
- 01Talk.
A 15-minute call about your product and your goal: users, feedback, hires or reach.
- 02Design.
We write a challenge brief built around your product, with clear rules, rewards and milestones.
- 03Launch.
We bring the builders: our network, campus ambassadors and community partners.
- 04Report.
You get a full results report with signups, submissions, reach and the builders worth talking to.
Case studies
Programs that shipped.
Case study · ByteAsk (YC F26)
One challenge. 390+ new users.
- Goal
- Get developers contributing to C/C++ open source and using ByteAsk.
- What we ran
- A two-week open-source PR challenge with beginner-friendly issues, a promotion campaign across our channels, demos, and winners announced at Hackyard Build 2026.
Results
- 390+users on ByteAsk's platform
- 50K+reach across social media and platforms
- Real PRsmerged into open-source projects
Who's in the network
Not just students. People who ship.
Founders, engineers, designers, researchers and operators. They build products, join hackathons and pick the tools they'll use for years.
Built for companies like
- Developer tools and infrastructure
- AI and agent startups
- GTM, design and productivity tools
- Any team that wants builders as users or hires
Why Hackyard
Why teams work with us.
Usage, not impressions.
Every program ends with people who used your product.
Founder-to-founder.
We're a startup too. Decisions take days, not committees.
Built around you.
No generic sponsor tiers. Every program is designed for your goal.
Proof you can show.
A detailed report and case study after every program.
Pilot
Start small. Scale what works.
New partners start with a pilot: one focused challenge with clear goals and a results report. If it works, we go bigger together.
FAQ
Questions, answered.
Who are the builders?
Founders, engineers, designers and researchers from across India and beyond: online through challenges, in person at our events and houses.
Do you only do hackathons?
No. Hackathons are one channel. Most programs are online challenges that run for weeks and reach builders anywhere.
What do we need to provide?
Your product, a point of contact and rewards. We handle the brief, promotion, community, judging support and reporting.
How fast can we launch?
Most challenges go live within two to three weeks of our first call.
Can we hire from the network?
Yes. You can add hiring roles to any program and meet the builders who stood out.
Your next 1,000 users are building right now.
Let's put your product in their hands.
Or email [email protected]